THE INFLUENCE OF DIGITAL CUSTOMER EXPERIENCE AND ENJOYMENT ON FLIP E-WALLET E-LOYALTY THROUGH E-TRUST IN MEDAN CITY MILLENIAL GENERATIONS

The digital revolution has changed various business environments, including the financial services industry. In this era, a service that called technology been developed. existence of can present kinds innovations in payments, one which is e-wallet. e-wallets lead to increasingly fierce competition get customer e-loyalty. E-loyalty becomes top priority research because e-loyalty plays an important role creating sustainable competitive advantage, so companies develop better long term. purpose study was find out and analyze effect experience enjoyment on e-loyalty, e-wallet flip through e-trust millennial generation Medan city. population all millennials who had used Flip application sampling method Non Probability Sampling technique with Purposive Sampling, while number samples were 115 respondents. data analysis Structural Equation Modeling-Partial Least Square (SEM-PLS). results showed Digital Customer Experience positive significant E-Loyalty, Enjoyment E-Trust, E- Trust E-Loyalty E-Trust.